Many a drink or chat or pop culture discussion has been ruined, by me, with my admission that I'm not too keen on The Beatles. Such a statement appears to be like some kind of neuron-stripping destructo-meme, so virulent and so dangerous to those who experience it that it has the effect of instantly atrophying all parts of the brain not devoted to the reflexive and deafening defense of the lovable Scouse quartet from criticism by heretics. Even when I admit I like about half of Revolver, and think Tomorrow Never Knows is one of the most incredible pieces of music in the entire 20th Century, this is not enough. "But... but... you have to admit they are the most important popular artists of the 20th Century!" Well, I don't really, as I think you could make a case for Elvis or Dylan, but fine, if it makes you happy, The Beatles are the most important popular artists of the 20th Century, and I still don't have any urge to listen to their music.
Or at least, I didn't until today. There were so many great games and projects announced at E3, including such inevitably-to-be-owned-by-me things as BioWare's
Star Wars: The Old Republic, Bungie's
Halo: Reach and Halo 3: ODST, the inevitable by-products of the seriously mindblowing
Project Natal, the pure joy that will be
Super Mario Galaxy 2,
Alan Wake (a very welcome kind of reserved horror game after enduring the incredibly nasty -- and incredibly entertaining --
Dead Space), the baffling
Metroid: Other M, and Valve's
Left 4 Dead 2. And yet, I find myself most excited about
a game I figured I would buy Canyon as a birthday present and not bother with myself. Consider myself surprised.

What was it that triggered my sudden overwhelming, concentration-wrecking enthusiasm for a game revolving around a band I care so little about? Marketing, baby. Stunningly well-designed marketing. First, this gameplay trailer shows ten of the forty-five songs available on the original disc.
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